Sales and partnerships
The buyer sizes you up in the first minute, and most reps are forgettable before the deck opens.
Team workshops
The first 60 seconds is costing your team
the next meeting.
A live workshop on introductions and first impressions for sales teams, leadership groups, and founder rooms. In person preferred. Virtual if needed.
Cal in the room
The problem
Being overlooked, not being memorable.
Leadership and high-potentials
People freeze or ramble when the senior room turns to them.
Founders and fundraising
The intro to an investor or partner decides whether there is a second conversation.
What your team walks away with
Everyone learns how to create a custom opening and introduction. In their own words.
One live session with Cal, in person or virtual. Everyone learns the method on the introduction they already use. How far it goes depends on the length you pick.
- 01A live session with Cal.
In an hour your team learns the method, how to make their name and title stick, and what a strong story needs. The half day and full day are where they work on their story in the room.
- 02The framework behind a memorable introduction.
Taught in plain words, with Cal showing each part live in the room.
- 03Guided work on the introductions they already use.
In the hour, each person practices their name and title, with feedback from Cal. The half day and full day add work on their story.
- 04How to run the minute after the intro.
Questions that reach the human, and a follow-up that asks for the next meeting.
- Formats
- 60 min · ½ day · Full dayAn hour teaches the method. Longer sessions work on the story.
- Where
- In person or virtualIn person preferred
- Rooms
- Sales · Leadership · FoundersSame framework, the examples change
- Group size
- 8 to 40Put your headcount on the form
One fee for the session, set by format and headcount, quoted on the call.
Check availability
A 15-minute fit call, no deck needed. Cal comes back within one business day.
“Cal’s session on first impressions was the highest rated and most engaging by far. Our members still quote his framework in introductions and pitches.”
Olga SherstyukFounder, Loko CommunityForSales and partnership teams, leadership groups and high-potentials, founder rooms.
Not forA room that wants to sit and listen. That’s the keynote.
Who books this
One workshop. Three rooms.
- Sales and partnership teams who need the first meeting to go somewhere
- Leadership groups and high-potentials who freeze when the senior room turns to them
- Founder rooms where one investor intro decides the second conversation
Who is in the room with your team
Cal Amir teaches a science-based framework for introductions and first impressions. He co-taught at UCLA’s Department of Communication and spent 20 years advising executives after Wall Street. Companies book him so their people stop wasting the first minute in rooms that filter fast.
In the room
Booked, and remembered.
I oversee all programming and talks for our community of founders, creators, and operators who don’t tolerate filler. Cal’s session on first impressions was the highest rated and most engaging by far. Our members still quote his framework in introductions and pitches.
Genuinely refreshing compared to many other speakers I’ve heard. There were so many ‘ah ha’ moments. You could see people in the room implementing what he was teaching in real time.
How it works
Three steps to a date.
1. Send the form
Tell Cal the team, the headcount, and the format you have in mind.
2. 15-minute fit call
A short call to confirm the room, the goal, and whether this is the right session.
3. Lock date and format
Pick the date and whether it runs in person or virtual, and you are on the calendar.
Company invoices available.
Check availability
Bring this to your team.
Send the details and Cal will come back within one business day.
Direct
bookings@introductionlab.com
Frequently asked
Questions, answered.
Keynote or workshop?
A keynote is for a full audience. A workshop is for a working team, with practice and feedback built in.
In person or virtual?
In person preferred. Virtual if needed.
How big can the group be?
It works across a range of group sizes. Put your number on the form and Cal will tell you how it runs.
Can this sit inside an offsite or kickoff?
Yes. It works as a session within an offsite, a kickoff, or a conference breakout.
Do you change it for sales vs leadership vs founders?
Same framework. The stakes and the examples change to fit the room.
Is there a public price?
No. Fit and format come first. Send the form and Cal will follow up.